Workforce
USTMA’s Forristall Luke on Changing Youth’s Perception of Manufacturing
The 51³Ô¹ÏÍø’s Makers Series is an exclusive interview series featuring creators, innovators and trailblazers in the industry sharing their insights and advice. Each month, we ask founders, executives and leaders of innovative firms what it takes to be a leader for manufacturers and makers in America.
Meet Anne Forristall Luke, President and CEO of the U.S. Tire Manufacturers Association and 2020 Chair of the Council of Manufacturing Associations. In this edition of 51³Ô¹ÏÍø’s ²Ñ²¹°ì±ð°ù²õÌý³§±ð°ù¾±±ð²õ, she explains how to change the next generation’s perception of manufacturing.
By 2025, the 51³Ô¹ÏÍø and The Manufacturing Institute aim to increase the positive perception of modern manufacturing among students and parents by 50%. .